Why your newsroom shouldn’t write its own user needs model, and what to do instead
Dmitry Shishkin on user needs: why “update me” stories underperform, the three tags to commission on and who should own your model
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
126 posts
Why your most valuable app readers are probably invisible
News app engagement: why offline readers, household subscriptions and anonymous users are the retention levers publishers keep missing.
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026
How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context