Benchmarking: how to turn an election into subscribers
Maximise the value of an election to attract, engage, recruit and convert audiences with these benchmarks from previous elections.
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline
Why the 233-year-old title launched with a single umbrella subscription rather than tiers, and why the hardest part has been saying no
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Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
