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The New York Times is becoming subscription infrastructure The New York Times is becoming subscription infrastructure
  • Decisions

The New York Times is becoming subscription infrastructure for other publishers

What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
byJohn Rahim
18 May, 2026
Newsletter open rates Newsletter open rates
  • Decisions

Why I don’t care about your newsletter open rates

byLennart Schneider
13 May, 2026
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

byMadeleine White
11 May, 2026
Amedia Amedia
  • Decisions

Amedia ignored older subscribers to attract younger ones

byMadeleine White
6 May, 2026
  • Decisions

The reader who left your article early might be your most engaged user

byRegula Marti
4 May, 2026
Retention. The first 100 days are your only window Retention. The first 100 days are your only window
  • Inspirations

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

byMaxime Moné
29 April, 2026
Registration at Radio-Canada Registration at Radio-Canada
  • Inspirations

Obligatory registration at Radio-Canada: a successful gamble

byAudiencers
28 April, 2026
Audiencers' Festival Hamburg Audiencers' Festival Hamburg
  • Decisions

Mastering audience segmentation with Selma Stern

byMadeleine White
22 April, 2026
Stern+ rebuilding subscription Stern+ rebuilding subscription

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

byJohn Rahim
The Times The Times

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White
Offers & Pricing Offers & Pricing

The subscription pricing page we’ve all built at least once: episode 4

byMaxime Moné
Audience segmentation Audience segmentation
  • Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White
8 April, 2026
  • Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

byMadeleine White
7 April, 2026
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

byMadeleine White
1 April, 2026
German news trends German news trends
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.
byPia Carron
30 March, 2026
Pay what you can Les Coops de L'information Pay what you can Les Coops de L'information
  • Inspirations

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
24 March, 2026
Why the best performers replaced the linear tunnel with an infinite cycle Why the best performers replaced the linear tunnel with an infinite cycle
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
19 March, 2026
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
16 March, 2026
Hamburg Festival Hamburg Festival
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
12 March, 2026
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White
Poool x Darwin Poool x Darwin
  • Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White
The Guardian The Guardian
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

Choosing your paywall type should still be a strategic decision, not a technical one!
byMarion Wyss
26 February, 2026
Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné
18 February, 2026
  • Operations

Building resilience with registration

byMadeleine White
16 February, 2026
le Monde in English le Monde in English
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
10 February, 2026
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
communication communication
  • Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally
WAN-IFRA trends outlook WAN-IFRA trends outlook
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
DONATION DONATION
  • Inspirations

Benchmarking donation and support models

byMadeleine White

Top Articles

  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
  • Inspirations

Subscription offer page benchmarks

byMadeleine White
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
12 December, 2025
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
11 December, 2025
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White
8 December, 2025
  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
3 December, 2025
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
2 December, 2025
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
25 November, 2025
Nat Geo Kids Cancellation Nat Geo Kids Cancellation
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.
byMadeleine White
24 November, 2025
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
21 November, 2025
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
17 November, 2025
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
11 November, 2025
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
4 November, 2025
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino
3 November, 2025
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
30 October, 2025
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
23 October, 2025
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
20 October, 2025
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