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The Guardian The Guardian
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations
byMadeleine White
28 February, 2026
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné
18 February, 2026
  • Operations

Building resilience with registration

byMadeleine White
16 February, 2026
le Monde in English le Monde in English
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
10 February, 2026
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
2 February, 2026
communication communication

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally
WAN-IFRA trends outlook WAN-IFRA trends outlook

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
DONATION DONATION

Benchmarking donation and support models

byMadeleine White
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
21 January, 2026
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
20 January, 2026
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
15 January, 2026
Subscription offer page Subscription offer page
  • Inspirations

Subscription offer page benchmarks

A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
byMadeleine White
15 January, 2026
Cancellation benchmarks Cancellation benchmarks
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
14 January, 2026
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
13 January, 2026
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
12 December, 2025
Events calendar Events calendar
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
12 December, 2025
7 ways to harness data culture 7 ways to harness data culture
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
Netflix financial engineering Netflix financial engineering
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
Subscription management Subscription management
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
Condé Nast funnel Condé Nast funnel
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White
Hero Framework, The Audiencers Hero Framework, The Audiencers
  • Decisions

Where publishers should be heading in 2026: the HERO framework

How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
byMadeleine White
3 December, 2025
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
2 December, 2025
Wirecutter for you Wirecutter for you
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
25 November, 2025
Nat Geo Kids Cancellation Nat Geo Kids Cancellation
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
24 November, 2025
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
21 November, 2025
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
Plugging subscription revenue leaks Plugging subscription revenue leaks
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
Medianes at The Audiencers festival Medianes at The Audiencers festival
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
subscription forecasting subscription forecasting
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino

Top Articles

  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
  • Decisions

unfolded.news – rethinking the content architecture of news websites

byFabio Venneri
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
26 September, 2025
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
26 September, 2025
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

byMadeleine White
25 September, 2025
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
22 September, 2025
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
17 September, 2025
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
12 September, 2025
balance balance
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.
byMadeleine White
11 September, 2025
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
8 September, 2025
What your paywall says about your product (and why it matters) gg What your paywall says about your product (and why it matters) gg
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
4 September, 2025
The Audiencers home page The Audiencers home page
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

byDaniel Geiger
2 September, 2025
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
  • Operations

Perfect your value proposition to convert more readers into subscribers

byMadeleine White
24 August, 2025
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
20 August, 2025
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
11 August, 2025
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

byKhalil A. Cassimally
7 August, 2025
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