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Svenska Dagbladet Svenska Dagbladet
  • Operations

How SvD grew digital subscriptions by 60% in two years by putting editorial first

How Svenska Dagbladet grew from 98,000 to more than 158,000 digital subscribers in two years: one North Star, paid by default and aha content
byMadeleine White
29 October, 2026
User needs AI User needs AI
  • Operations

How to run a user needs audit with AI, in seven steps

byKhalil A. Cassimally
27 October, 2026
User needs model User needs model
  • Operations

Why your newsroom shouldn’t write its own user needs model, and what to do instead

byJohn Rahim
22 October, 2026
innovation media report innovation media report
  • Decisions

Subscriptions grow up: 7 reader revenue lessons from Innovation in Media report 2026/27

byMadeleine White
16 October, 2026
🇪🇸 Grupo Joly 🇪🇸 Grupo Joly
  • Inspirations

Inside Grupo Joly’s subscription strategy: How Spain’s regional giant leverages registration and dynamic paywalls

byAudiencers
15 October, 2026
Why your most valuable app readers are probably invisible Why your most valuable app readers are probably invisible
  • Decisions

Why your most valuable app readers are probably invisible

byJames Webb
12 October, 2026
  • Decisions

Metrics aren’t neutral: they reflect the interests of whoever built them

bySophie Chauvet
8 October, 2026
DC Thomson DC Thomson
  • Inspirations

DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else

byJohn Rahim
4 October, 2026
🇩🇪 Handelsblatt 🇩🇪 Handelsblatt

How we segmented our paywall audience to optimize ARPU 

byAnn-Kathrin Wind
Paywall benchmark Paywall benchmark

Steal this strategy: paywall and subscription trends to test to increase conversion rates

byMadeleine White
How newsrooms can learn from failure How newsrooms can learn from failure

How newsrooms can learn from failure without failing in public

byFrank Bi

The Audiencers' community

Audiencers Newsletter

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Audiencers Festivals

Audiencers' festivals

Immediate Media Immediate Media
  • Inspirations

Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand

byJohn Rahim
9 September, 2026
  • Operations

Do you have enough recurring value to launch subscriptions? The questions to ask yourself

byJonathan Gupta-Buckley
7 September, 2026
  • Inspirations

Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel

byMarion Wyss
3 September, 2026
From strong products to experience systems From strong products to experience systems
  • Decisions

The next engagement shift: from strong products to experience systems

Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
byDina Shatner
31 August, 2026
media app report 2026 media app report 2026
  • Inspirations

The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026

byMiya Lacey
26 August, 2026
SFGATE SFGATE
  • Inspirations

Why SFGATE launched an app instead of a paywall, and called it “Friends”

byMadeleine White
24 August, 2026
  • Operations

Synthetic audiences: where they help, where they stop, and how to run one

byKhalil A. Cassimally
17 August, 2026
  • Decisions

The Economist’s push to get closer to readers with audio- and video-only subscription

byMadeleine White
11 August, 2026
  • Decisions

Designing a more accurate subscription funnel for news media

byLennart Schneider
5 August, 2026
Foreign Policy subscription Foreign Policy subscription
  • Operations

3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles

byMadeleine White
30 July, 2026
Audiencers' Festival London FUNKE Media Audiencers' Festival London FUNKE Media
  • Operations

From opinion to evidence: how we built a data-led product framework for news apps at Funke

byStefan Schneiderbauer
Inside The Observer’s first digital subscription Inside The Observer’s first digital subscription
  • Inspirations

Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline

byJohn Rahim
The Guardian value propositions The Guardian value propositions
  • Inspirations

Why 1.4 million people pay The Guardian for something they could read for free

byMadeleine White
La Sélection Les Echos La Sélection Les Echos
  • Inspirations

Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access

byMarion Wyss
  • Operations

Before you bundle: how to find out what your subscribers actually want

How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
byMadeleine White
10 July, 2026
Tech Stack Study 2026 Tech Stack Study 2026
  • Decisions

The Publishers’ Tech Stack Study: findings from the 2026 survey

byAudiencers
9 July, 2026
Frequency is the metric that matters most Frequency is the metric that matters most
  • Decisions

What the F Are You Doing? Why frequency is the metric that matters in the AI era

byMark Zohar
6 July, 2026
Project Syndicate Project Syndicate
  • Inspirations

Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert

byMadeleine White
2 July, 2026
Audiencers' Festival London Audiencers' Festival London
  • Decisions

The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit

byMadeleine White
29 June, 2026
Le Monde in English Le Monde in English
  • Inspirations

Inside Le Monde in English: Four Years in and already profitable

byMadeleine White
22 June, 2026
Audiencers Festival London Audiencers Festival London
  • Inspirations

Broadsheet’s path from reader to subscriber: The registration flywheel in action

byMadeleine White
WAN-IFRA World Congress 2026 WAN-IFRA World Congress 2026
  • Inspirations

Inside WAN-IFRA Marseille 2026: the deals, the data, and the fight for what journalism is worth

byMarion Wyss
Audiencers London Audiencers London
  • Decisions

Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value

byMadeleine White
The Sun Club The Sun Club
  • Inspirations

Sun Club at One: what The Sun learned from a year of freemium

byJohn Rahim

Top Articles

  • Decisions

Navigating the community era: key takeaways from the 2026 Future Newsrooms Study

byMadeleine White
  • Decisions

“Do something with your luck”: What German news brands are doing right

bySelma Stern
  • Inspirations

Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)

byMadeleine White
  • Inspirations

Toilet paper, wine, cars, and what they teach us about subscription: episode 6

byMaxime Moné
  • Inspirations

Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers

byMarion Wyss
  • Inspirations

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

byMadeleine White
  • Decisions

The New York Times is becoming subscription infrastructure for other publishers

byJohn Rahim
  • Decisions

Why I don’t care about your newsletter open rates

byLennart Schneider
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

byMadeleine White
  • Decisions

Amedia ignored older subscribers to attract younger ones

byMarion Wyss
  • Decisions

The reader who left your article early might be your most engaged user

byRegula Marti
4 May, 2026
  • Inspirations

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

byMaxime Moné
29 April, 2026
  • Inspirations

Obligatory registration at Radio-Canada: a successful gamble

byAudiencers
28 April, 2026
  • Decisions

Mastering audience segmentation with Selma Stern

byMadeleine White
22 April, 2026
  • Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

byJohn Rahim
21 April, 2026
  • Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White
15 April, 2026
Offers & Pricing Offers & Pricing
  • Inspirations

The subscription pricing page we’ve all built at least once: episode 4

Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
byMaxime Moné
13 April, 2026
Audience segmentation Audience segmentation
  • Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White
8 April, 2026
swissinfo swissinfo
  • Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

byMadeleine White
7 April, 2026
Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

byMadeleine White
1 April, 2026
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

byPia Carron
30 March, 2026
  • Inspirations

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
24 March, 2026
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
19 March, 2026
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
16 March, 2026
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
12 March, 2026
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